Firearms Accessories / Maintenance //

Laser Sights
Tactical Gear
Tactical Sights

Fishing //


Services / Education //

Wholesaler / Distributor

Stands / Blinds / Traps //

Feeder Equipment


Our Vision

To be the No. 1 developer of brands and products for the outdoor lifestyle markets.

Our Purpose

To improve the lives of our customers by providing products of superior value that promote a healthy outdoor lifestyle; create precious memories and experiences; enhance safety and protection from harm; increase mobility and comfort; and feature the latest technologies to better accomplish outdoor activities.


Sellmark is committed to doing business with honesty, integrity, respect and dedication—these core values are what make up the very foundation of the company. Sellmark hires, trains and retains highly qualified people who perform their duties with the upmost respect and professionalism towards their customers and fellow coworkers. Sellmark’s goal is to maintain a staff that’s constantly striving to achieve its full potential through hard work and a fun learning environment.

Business Philosophy

Sellmark is dedicated to making “Brands That Sell” and has accomplished this by successfully integrating its “sellmarketing” strategy. Utilizing this unique approach, Sellmark has continually launched brands that have products in specific categories. Products in these categories include: night vision, laser sights, bore sights, reflex sights, rifle scopes, monoculars and binoculars, backpacks, knives and crossbows. Sellmark continues to grow by entering new international markets while continuing to expand its diverse product offering.

Sellmark Corporation and its employees are committed to bringing the most innovative, highest quality and cost effective products to the ever-changing global marketplace. Sellmark’s first priority is to provide its customers with the best value in consumer outdoor products by integrating the latest technologies, designs, operational excellence and marketing efforts. Focusing on underserved and growth categories allows Sellmark to increase market share in core strategic market positions, and permit for better production and marketing efficiencies.

Our Core Values

Ethics – Value honesty, respect, tolerance, openness and alignment of interests towards fulfilling our purpose

Hard Work – Facilitate efficiency, maximize productivity, uncover new ways to be effective

Realizing Our Potential – Utilize individual’s unique skills, unleash untapped potential, facilitate growth through team efforts

Continuous Learning – Seek truth, value education, training and lifetime pursuit of knowledge

Customer Focus – Respect the customer, value customer service, listen to market requests and trends

Innovation and Creativity – Be resourceful, embrace change, be unique

Our Statement of Quality

Sellmark’s culture of continual improvement provides an exceptional customer experience by delivering unique, reliable products and services that exceed expectations at the best value on the market.

Quality Objectives

Defective Rate (Less Than 2%)

On-Time Shipments (99% of All Orders Placed Before Noon Ship Same Day)

Customer Credit Memos (Less Than 5% of Sales)